Emily Videtto, Vice-President of Shingles and New Product Development at GAF talked about some of the key points in choosing shingles for your residential roof. A lot of consumers now live in communities where where exterior appearance is mandated by a home owner's association, but if you don't live in a community like that, then you actually have a lot of options when building or replacing your residential roof.


Videtto says "Be Daring – But Don’t Forget Resale Value" she goes on to add "colors in clothing and interiors may change every two or three years, but when you look at exterior color trends, you'll notice that 'bold' typically means much more muted than the trends you see in fashion" A bold green might be popular in the fashion magazines, you would see that color translated into an exterior palette of more subtle warm, earthy green tones. That's Because bold green might not be the 'in' color two years from now (likely not), but you're still going to have the same roof. Videtto said,"Color choices in exteriors are long-term decisions, so make sure the palette that you select is not only one that fits your personality and taste today but also one that you'll enjoy ten years down the road." 


We have so many options in color and materials in residential roofing. Think about your entire exterior. Videtto aks,"Would you choose a new sofa for your living room without thinking about the room’s paint color or accent scheme?" Just like your interior, your roof needs to match the rest of your home’s exterior for a cohesive design. Your roof can represent up to 40% of your home's overall curb appeal, don't underestimate the impact on the overall look and style of your home. All of the parts have to work together. Maybe you want your shingles to match your current paint choice, or perhaps replacing your residential roof is the beginning of a new exterior color scheme that will include a new paint choice? Sometimes a replacement roof is the perfect opportunity to update the whole exterior to a more modern palette. In a National Association of REALTORS® survey, it was discovered that a new Designer roof can increase your home's value by a median of 7%!

In a National Association of REALTORS® survey, it was discovered that a new Designer roof can increase your home's value by a median of 7%


Roof pitch makes texture and overall visible space important elements in your shingle choice. Videtto says, "If your roof has a low pitch, the shingle profile will be more important than the shape;" This is where texture becomes important. You might consider an ultra-dimensional shingle that will add an extra thick appearance on your roof. Videtto suggests GAF’s Grand Canyon®, Camelot®, or Timberline® Ultra HD® Shingles for this purpose. If your residential roof has a steep pitch, then you have more visible surface area and a unique design or color pattern could be a better choice. In this situation, Videtto thinks you should consider a classic look, which can be achieved with either Camelot® II or Sienna® Lifetime Designer Shingles.


Trush your instinct! You have to look at your roof every day. Videtto says, "If you absolutely LOVE a specific shingle, don’t settle for anything less. I can’t count the number of times I’ve made a purchase that I thought was practical, but then regretted it every time I pulled up in my driveway (the economy army green door — worst mistake!)." A shingle choice shouldn't kill your budget. Manufacturers offer value options with beautiful, more expensive, designer looks. Videtto suggests the entire GAF Designer Shingle Value Collection as a solution to get that designer look at a fraction of the cost.



Fill out the form and you will automatically be added to our listing for priority roofing service for hail damage, storm damage and tornados. Avoid the risk of more damage from subsequent storms, and move to the front of line, get your name on the list now.

Published in Residential
Thursday, June 9, 2011

Lights! Camera! Action!

Lights! Camera! Action! Midwest Roofing Services, your Wichita roofing company, began video production for the website in the last several weeks with Intake Studios. Using a man lift and climbing on the roof with the crew to video.  Todd with Intake Studios was able to give a new perspective to the roofing process by climbing on the roof and video recording a hands on view from the roofing crews perspective.  The video shows the roofing process from beginning to finish starting with the removal of the old shake shingles and the process of putting on new Camelot Premium Designer Shingles.   Camelot Premium Shingles are one of several top of the line shingles Midwest Roofing Services has to offer.  Camelot Shingles offer a  beautiful affordable luxurious look at only a fraction of the cost as expensive slate or wood shake. The unique design of Camelot Singles and the striking blends of colors helps to create a wonderful curb appeal.  With a beautiful product like the Camelot Shingle Midwest Roofing Services knew that this product would be great for the production of their video.  Midwest Roofing Services is excited and happy about how Intake Studios has worked with us on the first phase of production. The second phase of video production is still in the works and will have to do with Midwest Roofing Services happy customer testimonials and how our office takes the jobs from first phone calls to beginning of production on a customers roof.  So keep checking the blogs here at Midwest for  Lights! Camera! Action! Part II.

Published in News
  • Credentials: Midwest Roofing Services has partnered with the top manufacturers in the industry. Midwest Roofing has been awarded the prestigious certification of Master Select by the largest roofing manufacturer in North America, “GAF Materials Corp.”. This certification is reserved for the Top 2% of the roofing contractors nation wide. Midwest Roofing is also certified applicators for the following manufacturers. Versico Roofing Systems, Certainteed Commercial Roofing and Topps Products, Inc. This partnership allows us to provide the following types of roofing applications with extended manufacturers warrantees. Thermoplastic (PVC and TPO), Thermoplastic Fleece Back, Epdm, Modified Bitumen, Built up Roofing, Roof Coatings, Metal Roof Restorations.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .