Emily Videtto, Vice-President of Shingles and New Product Development at GAF talked about some of the key points in choosing shingles for your residential roof. A lot of consumers now live in communities where where exterior appearance is mandated by a home owner's association, but if you don't live in a community like that, then you actually have a lot of options when building or replacing your residential roof.


Videtto says "Be Daring – But Don’t Forget Resale Value" she goes on to add "colors in clothing and interiors may change every two or three years, but when you look at exterior color trends, you'll notice that 'bold' typically means much more muted than the trends you see in fashion" A bold green might be popular in the fashion magazines, you would see that color translated into an exterior palette of more subtle warm, earthy green tones. That's Because bold green might not be the 'in' color two years from now (likely not), but you're still going to have the same roof. Videtto said,"Color choices in exteriors are long-term decisions, so make sure the palette that you select is not only one that fits your personality and taste today but also one that you'll enjoy ten years down the road." 


We have so many options in color and materials in residential roofing. Think about your entire exterior. Videtto aks,"Would you choose a new sofa for your living room without thinking about the room’s paint color or accent scheme?" Just like your interior, your roof needs to match the rest of your home’s exterior for a cohesive design. Your roof can represent up to 40% of your home's overall curb appeal, don't underestimate the impact on the overall look and style of your home. All of the parts have to work together. Maybe you want your shingles to match your current paint choice, or perhaps replacing your residential roof is the beginning of a new exterior color scheme that will include a new paint choice? Sometimes a replacement roof is the perfect opportunity to update the whole exterior to a more modern palette. In a National Association of REALTORS® survey, it was discovered that a new Designer roof can increase your home's value by a median of 7%!

In a National Association of REALTORS® survey, it was discovered that a new Designer roof can increase your home's value by a median of 7%


Roof pitch makes texture and overall visible space important elements in your shingle choice. Videtto says, "If your roof has a low pitch, the shingle profile will be more important than the shape;" This is where texture becomes important. You might consider an ultra-dimensional shingle that will add an extra thick appearance on your roof. Videtto suggests GAF’s Grand Canyon®, Camelot®, or Timberline® Ultra HD® Shingles for this purpose. If your residential roof has a steep pitch, then you have more visible surface area and a unique design or color pattern could be a better choice. In this situation, Videtto thinks you should consider a classic look, which can be achieved with either Camelot® II or Sienna® Lifetime Designer Shingles.


Trush your instinct! You have to look at your roof every day. Videtto says, "If you absolutely LOVE a specific shingle, don’t settle for anything less. I can’t count the number of times I’ve made a purchase that I thought was practical, but then regretted it every time I pulled up in my driveway (the economy army green door — worst mistake!)." A shingle choice shouldn't kill your budget. Manufacturers offer value options with beautiful, more expensive, designer looks. Videtto suggests the entire GAF Designer Shingle Value Collection as a solution to get that designer look at a fraction of the cost.



Fill out the form and you will automatically be added to our listing for priority roofing service for hail damage, storm damage and tornados. Avoid the risk of more damage from subsequent storms, and move to the front of line, get your name on the list now.

Published in Residential
Friday, April 3, 2015

Newton KS roofing company

We fix Newton roofs. We are a roofing company based in Wichita KS but we serve Newton KS with the same pride and craftsmanship as we do homes or businesses in our own backyard. We have been serving Newton home owners for over 50 years and we will continue to serve Newton KS homes and businesses that need roof repair weather it be from hail damage, storm damage, wear and tear over time or just because a new roof can add incredible value to any home or business. We will look forward to talking with Newton home owners and business owners who want the Highest Quality Service by one of the most trusted names in roofing. Remember, we offer free estimates. We can handle all your insurance worries and headaches. We will walk you through the entire process before any work begins so you can be confident that your new roof will be exactly what you expect.

A Newton KS Roofing Company

Midwest Roofing Systems, Inc. is based in Wichita Kansas since 1955. We were locally 50 years ago and we'll be here 50 years from now. We have been a area roofing contractor and will always be a Kansas roofer. If you have any questions about your roof please call us or visit our website. We are here to help Newton residence with any roofing problem.


Fill out the form and you will automatically be added to our listing for priority roofing service for hail damage, storm damage and tornados in Newton, KS. Avoid the risk of more damage from subsequent storms in Newton, and move to the front of line, get your name on the list now!

Residential roofing is typically made up of a multitude of materials and surfaces.  The primary purpose of your roof is to maintain a barrier between the outisde and interior from the weather.  The most pervasive and difficult weather element to control is water. Roof flashing is usually the last line of defense in the battle against water penetration.

The most common locations for roofing flashing are at the valleys, chimneys, roof penetrations, eaves, rakes, skylights, ridges, and at the roof to wall intersections. Flashing must be configured to resist the three mechanisms of water penetration: gravity, surface tension, and wind pressure. To achieve this, flashing can be lapped shingle style, sodered or sealed to function as a continuous suface or can beconfigured with non- continuous profile to defeat water surface tension.

Flashing materials must be durable, low in maintenance requirements, weather resistant, able to accomodate movement, and be compatible with adjacent materials.  With properly installed flashing in the correct areas, flashing for your roof can help extend the lifetime of your roof as well.  Midwest Roofing Services can help determine which type of flashing is need as well as correctly install flashing to help maintain the lifetime of your roof. If you have flashing that is damaged and needs repair Midwest Roofing Services has certified Service Writers who can help you with the decision to either replace or help with any repair that you may need.  So give Midwest Roofing Services a call for your roofing needs. 

Published in Residential
Wednesday, October 12, 2011

How to Maintain Your New Roof

All roofs should be checked periodically to be sure they are free of debris and drains are clear. A quarterly roof inspection will help to keep your roof maintained.  The best preventative maintenance is to inspect and identify problems as they occur.  Roofs get more abuse from the elements and preventative maintenance is a key element to saving money on your roof by providing a longer service life.

How to check and maintain your new roof.

*     Clean debris from the surface of the roof. This includes debris that has gathered behind HVAC units, pipes and pitch pans. Debris has a tendency to hold water, and water will advance roof deterioration, especially if the roof is asphalt based.

*     If your roof is starting to collect moss or algae, install some zinc or lead control strips. Keep all algae off the roof surface.

*     Check all flashings and make sure they are not deteriorated and there are no holes in them.

*     Replace any damaged shingles.

*      Keep all gutter free from debris. Make sure downspouts are draining properly by water testing them.

*     Trim back any overhanging tree branches.

*     Check all caulking and sealants. Scrape and remove any caulking that is weather cracked and damaged. Clean area before applying new polyurethane caulking.

*      Check the mortar on chimneys in between brick and on top.  If it is damaged or deteriorated, have it tuck pointed.  Any mason can perform this work.


Quarterly checking of your new roof will help to extend the lifetime of your roof.  Midwest Roofing Services is always here for any additional needs that may arise from wind damage to hail damage or anything in between. Our certified Service Writers are here to assess and help you with your roofing needs. Midwest Roofing Services wants to help you maintain and extend the life of your new roof.

Published in Residential

Damage to your roof can not just occur during a thunderstorm but can also occur during wind storms.  If  you live in areas that are prone to wind storms homeowners often find themselves replacing roofs before their time. Reports show that with continuous high winds, straight line winds, and of course tornadoes can take a toll and break down roofs. The wind damage often starts with one loose shingle that blows off allowing wind to get under the surrounding shingles. Loosening those shingles and leading to more shingles lost in the next wind storm or thunderstorm which could eventually lead to leaks in your roof.  There are several terms that mean the same as straight line winds such as:  Convective wind gusts, outflow, and down bursts.   Straight line wind is wind that comes out of a thunderstorm.  If the winds exceed 58 miles per hour then the storm is classified as a Severe Storm by the National Weather Service. When the National Weather Service does a storm damage survey they distinguish between straight line winds and winds produced by a tornado by debris patterns. It is important to know that straight line wind intensity can be as powerful as tornado and your roof may have incurred damage from the storm like this.  Debris such as limbs from trees or flying debris that occurs during straight line winds can damage your roof.  Often with strong winds these storms can carry heavy rainfall and that can play against the natural flow of water on your roof.  As water blows beneath the shingles the inner of the roof becomes unprotected, making leaks common.  So coupled with wind and just a few lost shingles can suddenly become a waterfall of rain during a storm.  It is so important that homeowners look or have a professional like Midwest Roofing Services take a look at your roof to make sure damage was not incurred to prevent more damage to the home in the next storm.  Midwest Roofing Services has many options for Class 4 rated high impact shingles that  can help withstand high winds and hail. Class 4 shingles can qualify come homeowners for a discount with some insurance carriers.  Let the professionals at Midwest Roofing Services help you make the right decision against the weather in your area to determine what may be the best roof for your home.

Published in Residential
Friday, June 10, 2011

Hail Storm and Your Roof

WOW ! After a stormy night like June 9, 2011.  Haven and Goddard Kansas were said to have hail stones the size of baseballs! Storm coverage  reported that there was  a deluge of rain coming down in sheets that blanketed the cities of Wichita, Maize, Goddard and Valley Center.  With rain and wind like that, it is important to take a look at the damage that may have been done during this storm.  I live around Goddard and with the hail and intense wind we received that lasted well over a hour. I was even worried about  my roof and of course, my wife was crying over her garden and flowers.  The whines from my wife had me wondering about how at least the roof is covered under our home owners insurance. I cannot even begin to replace all of her hard work in the garden and the money lost in flowers .  

If you received a pummeling of hail or straight line winds from this intense storm last night, be sure to check with your homeowners insurance and have your roof checked out by a professional like Midwest Roofing Services. Your roof is inevitably the most important structure of your home It protects you and all your belongings from mother natures wrath. Your Roof needs to stay in tip top shape for the next round of crazy storms that may blow into Kansas. So if you witnessed the intense storm of last night June 9, 2011 than your roof may need some special attention and we here at Midwest Roofing Services have service writers ready to climb your roof and honestly let you know if you may need any repair. So give us a call here at Midwest Roofing Services and let us help you keep your roof in the best shape it can be for any of Mother Natures next  future storms.

Published in Residential

Here at Midwest Roofing we realize that picking the type of shingle and color is the perfect opportunity to increase the curb appeal of your entire home. Your roof can make up more than half of your homes exterior, so it should complement your home's style and exterior color scheme. As you browse through your many shingle choices, think about how the look of your new roof could improve the upon the roof you have now. 

Should you choose a different color?

Consider the look of your home's exterior.  A new color could bring your whole look together.

The color of the roof should coordinate with all your exterior elements: paint, siding, brick, or stone etc.

Do you need more dimension?

If your home is monochromatic think about adding shingles that appear thicker or give your roof a rich textured look.  

Homes that already have detailed exteriors a muted softer shingle may be more appropriate. There are so many varieties of roofing shingles that carry unique combinations to really help add to the curb appeal of your home.  Over the next few blogs Midwest Roofing is going to talk about a number of Shingle products that are beautiful and designed to protect you home.  In the days and weeks to come we will be highlighting a few of these shingle options and talking about the durability and luxury of a few of these outstanding products we offer here at Midwest Roofing Services.

Published in Residential
  • Credentials: Midwest Roofing Services has partnered with the top manufacturers in the industry. Midwest Roofing has been awarded the prestigious certification of Master Select by the largest roofing manufacturer in North America, “GAF Materials Corp.”. This certification is reserved for the Top 2% of the roofing contractors nation wide. Midwest Roofing is also certified applicators for the following manufacturers. Versico Roofing Systems, Certainteed Commercial Roofing and Topps Products, Inc. This partnership allows us to provide the following types of roofing applications with extended manufacturers warrantees. Thermoplastic (PVC and TPO), Thermoplastic Fleece Back, Epdm, Modified Bitumen, Built up Roofing, Roof Coatings, Metal Roof Restorations.

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